Today’s apartment buyer is looking for more than a well-built property with potential for capital growth – they’re also looking for something special and the developer who can provide a point of difference is in the lead.
We take a look at some of the popular trends over the past couple of years.
The building manager, or the resident unit manager of the future will have additional duties, with the trend towards offering concierge services for residents.
While building managers often take the mail and sign for parcels as part of their duties, a concierge will also look after trade services for inside your apartment as well as day to day tasks such as managing dry cleaning and making appointments.
What About A Chef?
Developers are being more clever in creating high density, mixed use communities. Apartment buildings which have hotel services, such as SSKB clients The Johnson and The Mosaic, offer residents the same room service facilities as enjoyed by hotel guests.
Who needs to dial out for a pizza when you have a high quality chef on site?
If you enjoy entertaining, how about impressing your guests with your own butler’s pantry so caterers and all that messy food preparation can remain out of sight, out of mind while you and your guests savour a gourmet meal.
Swimming pools big enough for paddle boarding or kayaking, as well as a marathon swim?
Man-made Lagoons nearly a kilometre long, creating an oasis miles away from the nearest show will certainly attract a great deal of attention to your development.
How about a car?
A developer in Melbourne is including a share car as part of the sweetener for purchasers. The BMW i3 is not the first share car to be offered by developers but it is possibly the most prestigious.
But there is more than just a marketing gimmick behind move.
With inner-city congestion becoming worse, and development space at a premium, creating a project which features the best of metropolitan lifestyle with an environmentally friendly credential makes perfect sense.